Brian Gentrup
1949 Midnight Pass, Brownsburg, IN 46112, 317-506-3306
· gentrup@gmail.com · www.linkedin.com/in/briangentrup · www.briangentrup.com
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MARKETING/ADVERTISING COMMUNICATIONS PROFESSIONAL
Creative Direction║ Team Leader ║ Videographer
SUMMARY
Dynamic, creative, and forward-thinking advertising and marketing communications professional experienced in directing multiple priorities and working collaboratively with a diverse population of staff, clients, and industries. Effective leadership skills with the background and experience to initiate, develop, and implement marketing communications programs. Excellent verbal, written, interpersonal, and presentation skills to effectively build cross-team and interdepartmental relationships.
CORE COMPETENCIES
· Creative Direction
· Audio and Video Production
· Client Relations
· Strategic Direction
· Strategy Implementation
· Communications Development
· Team Building
· Project Management
· Organizational Culture
NOTEWORTHY ACCOMPLISHMENTS
· Created Indiana’s state anti-tobacco campaign that reduced the adult smoking rate from 27.7% in 2001 to 24.1% in 2006 and reduced youth smoking in Indiana by 25%, from 32%t in 2000 to 23.9% in 2006.
· Created advertising campaigns for the Indiana State Fair and broke attendance records for 4 straight years.
· 6thDistrict Addy and Indianapolis Market BEST OF SHOW Addy – IndyConnect Online Video
· 6thDistrict BEST OF SHOW Addy, ITPC, “Kokomo Story”
· Two 6thDistrict Addys, Knozone, Multi-Media Campaign and Television
PROJECTS
· Consumer Advertising
· Community Outreach
· B2B Advertising
· Videography
· State Government Outreach
· Corporate Communications
PROFESSIONAL EXPERIENCE
MULTIMEDIA COMMUNICATIONS MANAGER 2013-2020
Orchard Software Corporation – Carmel, IN
Primary duties were to support the Marketing department, supervise the company website and internal resource center, create training videos for clients and staff, and document all internal meetings and training sessions. This included recording video and audio, editing video and audio, coordinating remote meetings via WebEx, and setting up/maintaining cameras and other equipment, as well as meeting room projectors, and studio and location lighting.
• Led a multimedia team that included a content developer/multimedia specialist and a web developer.
• Created marketing videos for Orchard’s software products.
• Supervised a total company website overhaul and relaunch.
• Organized, recorded, and edited 3-camera shoots of panels involving Orchard C-Suite and industry experts.
• Recorded, edited, and distributed videos of presentations from the Annual Orchard Software User Symposium, a 2-day event consisting of information presented by Orchard’s senior leadership team, industry experts, and Orchard Subject Matter Experts about Orchard products, best practices, and laboratory industry trends.
CORPORATE COMMUNICATIONS TEAM WRITER 2012-2013
Cook Medical - Bloomington, IN
Introduced a new worldwide voice for COOK Medical through the updated company website. Crafted messaging on behalf of Corporate Communications that was consistent with the updated worldwide COOK Medical brand voice.
• Developed promotional materials commemorating the company’s 50thanniversary celebration.
• Created marketing materials for various divisions of COOK’s non-medical device holdings, and
internal communications reaching more than 5,000 worldwide employees.
• Assumed interim responsibilities and developed materials for COOK’s EMEA (Europe, Middle East, Asia) division while they looked to add a full-time writer.
• Wrote materials for small COOK departments that did not have their own full-time writer. (Ex: Otolaryngology)
Caldwell VanRiper/MARCUSA – Indianapolis, IN 2005 - 2011
ASSOCIATE CREATIVE DIRECTOR 2009-2011
Led the creation of television, radio, print, and web materials for clients.
• Supervised a department that consisted of two art directors, two graphic designers, one interactive/multimedia designer, and a copywriter, while also fulfilling the duties of Senior Copywriter and Producer.
• Created and supervised the development, branding, and creation of materials for community outreach programs, collateral, and websites for Indy Connect, Central Indiana’s Transportation Initiative.
• Produced two 5-minute, award-winning, informational videos for Indy Connect.
SENIOR COPYWRITER 2007-2009
• Responsible for development and execution of national advertising materials for all agency clients, including the agency’s largest client, Carrier Corporation. Developed print, broadcast, and digital materials to increase awareness and promote the Carrier, Bryant, and Payne brands.
COPYWRITER 2005-2007
• Created television, radio, print, and collateral materials for all agency clients.
• Rewrote the redesigned Carrier national heating and cooling website.
• Increased dealer participation in Bryant advertising co-op program by creating a customizable online ad kit that was made available nationally to Bryant dealers.
EDUCATION
BACHELOR OF SCIENCE: HISTORY, Minors: TCOM, Theater – Ball State University, Muncie, IN
TECHNOLOGY
MS Office, Adobe CC (Premiere Pro, After Effects, Audition, Photoshop), Crazy Egg, Google Analytics, Survey Monkey, MailChimp.
CLIENTS
Retail
General Growth Properties
AJ Wright
Centennial Wireless
Culvers
Penn Station East Coast Subs
Dr. Tavel Eye Care
Coca-Cola
Mohawk Floors
Alouette Cheese
Doitbest.com
G. Thrapp Jewelers
Sports, Events, Arts, and Entertainment
The Horizon League
The Indiana State Fair
Louisville Ballet
Eiteljorg Museum of American Indian and Western Art
State and Local Government
Indiana Tobacco Prevention and Cessation
Indy Connect
Knozone Campaign
Operation Pull-Over
Click It Or Ticket
Indiana Criminal Justice Institute
Indiana 529 CollegeChoice Savings Plan
Indianapolis Metropolitan Police Department
Tourism and Hospitality
Ft. Lauderdale Visitors and Convention Bureau
Adam's Mark Hotels
Education
Vincennes University
Roncalli High School
IU Kelley School of Business
Financial
FORUM Credit Union
National Bank of Indianapolis
TCF Bank
Union Federal Bank
Old National Bank
Regions Bank
Lafayette Savings Bank
Health and Healthcare-Related
Roche/Accu-Chek
Zimmer
St. Francis Hospital
Cardinal Health System (Ball Memorial Hospital)
National MS Society
Manufacturing
Carrier, Bryant, Payne Heating and Cooling Systems
Knauf Insulation
Diamond Chain
Tokheim Corporation
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